Connecting with the Public from the Production Phase: Keys to Success for a Brilliant Distribution
Animated features demand an enormous amount of time and money to produce, and it's too late to fix many common problems once the film is completed. How can creative teams position themselves for success by taking the audience's expectations into account from the very beginning of the production? At what point should they start thinking about the distribution? What is the right way to identify and serve the target audience early on?
