Is There a Recipe for a Successful Girl/Boy TV Series?
How do you target a TV animated show according to gender? What are the gains and drawbacks and is this targeting still relevant among today's youngsters? How did Channel Branding influence the gender targeting? Are there dos and don'ts regarding gender targeting? How well do gender stereotypes travel?... Share the analysis of our eminent panelists to help you shape your programme according to its potential viewership.
Speakers
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Eleanor COLEMAN
Buyer
Indie SalesFrance
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Adina PITT
VP Content Acquisitions and Co-Productions
Cartoon NetworkUSA
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Margie COHN
Head of Television
DreamWorks TVUSA
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Julia PISTOR
Executive Producer
MattelUSA
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David MICHEL
Producer
Cottonwood MediaFrance
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Avril BLONDELOT
International Research Manager
Eurodata TV WorldwideFrance
