TV spot for the iconic British brand of modelling clay, created entirely from the venerable mix of calcium salts, aliphatic acids and petroleum jelly.
Original title: Plasticine
Directed by: Raj YAGNIK, Tine KLUTH
Country: United Kingdom
Year of production: 2016
Running time: 30 s
Category: Advertising film
Techniques used: clay, live action
Version: Version originale anglaise
Process: Colour
Target public: Family
Directed by: Raj YAGNIK, Tine KLUTH
Production: WIRED VIDEO LTD, Raj YAGNIK, PRESSURE DROP, Colette MCWILLIAMS
Music: Roma Yagnik
Sound: Ruth Rainey