What is your editorial strategy?
When measured by ratings and audience satisfaction YLE is the number one multi-platform destination for Finnish Kids. It transmits annually over 1500 hours of children’s programming for a 2-12-year-old audience on linear TV, FVOD service YLE Areena and YLE’s ad-free YouTube Channels.
What type of projects/programs are you looking for?
I am looking for core preschool (2-6-year-olds) animated series and specials that represent the diverse and modern world in which we live. The concepts should be social-emotionally driven and feature aspirational and relatable characters. In the 7-to-12 demo, I am looking for animated comedy and adventure series that endorse kids to enjoy life in big and small ways.
Session in English