Mobile First: How Do You Create Native Mobile Content? Creation
Many artists, audiovisual groups, museums and cultural institutions have recently taken to social networks with an editorial proposal aimed at offering new forms of storytelling and broadening their audiences.
The smartphone is at the heart of this strategy. Omnipresent in the hands of the new generation of spectators/visitors and in particular in the business strategies of certain territories.
At a time when TikTok, SnapChat and YouTube are shaking up our interaction with content, how can we produce specifically for social networks on mobile phones? What are the funding and income prospects? What about their developments? And tomorrow, will everyone be on the network?
This conference is organised in partnership with PiXii Festival.
Speakers
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Aaron AUGENBLICK
Directeur fondateur
AUGENBLICK STUDIOS, INC. -
John PAGANO
Vice President Nickelodeon Digital Editorial
VIACOMCBS GLOBAL DISTRIBUTION GROUP -
Caroline BALDEYROU
Directrice Adjointe du Développement Numérique
ARTE FRANCE -
Éric GARANDEAU
Director, Public Policy and Governmental relationships, France
TikTok
