The Role of the Web in Diffusing Short Animated Films

Promotion, access to a large public, source of revenue, virality? From a few hundred views to millions of clicks, what role can the web play in airing and spreading an animated short? What are the strategies for different films? What are the expected benefits? How do you make the balance between the "big bad Web" and a "digital Eldorado"? At a time when online diffusion channels are structuring their offer, and the public are discovering new ways of consuming images, three speakers who work with the Web will talk about their experience of connecting creation with new uses in a meaningful way.