Super RTL

What is your editorial strategy?

At Super RTL, children are at the centre of all strategic considerations. We want children to find the topics that are most important in their life. This means that this content should have the greatest possible relevance for children aged 2 to 13. We are aware of our responsibility to our target audience and parental acceptance is very important to us. Super RTL pursues a broad multimedia strategy and therefore, the audience should find this super-relevant, brilliant and funny content on all of our platforms: websites, apps, SVOD, AVOD and TV.

What are you looking for?

Of course, we're always looking for the “next big hit”. We need to reach the masses and are looking for themes with a long shelf life. Our focus is on animated series, but we also consider live-action. The content should be gender-neutral with lots of heart and humour and a big portion of adventure. The stories should be inspiring, with unique and likeable characters and relate to the everyday life of our audience.