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Lux

Lux "Born This Way"

  1. Overview
  2. Fact Sheet

Lux's hero piece for the #IStandWithCaster campaign is an action-packed film that features Caster Semenya's struggle to be allowed to compete, and the incredible capacities of professional athletes.

The film

  • Film identity

    Original title: Lux "Born This Way"

    Directed by: Ralph KARAM

    Country: Singapore

    Year of production: 2021

    Running time: 02 min 16 s

  • Technique

    Category: Advertising film

    Techniques used: 2D computer

    Version: Version originale anglaise

    Process: Colour

    Target public: Adults, Young adults

  • Credits

    Directed by: Ralph KARAM

    Production: FINAL FRONTIER, Gus KARAM, FINAL FRONTIER, Chris COLMAN, FINAL FRONTIER, Julieta ZAJACZKOWSKI, Agustina KRÖL, Ryan SHANHOLTZER

    Distribution: UNILEVER, Ankush WADEHRA

    Artistic direction: Ralph Karam, Federico Radero

    Animation: Cintia Czeszczewik, Bruno Brasil, Daniel Cuervo, Diego Cristófano, Emanuel Zampalo, Guadalupe Vyleta, Leandro Vargas, Leo Campasso, José Luis Rosado, Tamás Pázmány, Carlos Araya, Sixtine James, Louis Holmes, Victoria Pellet, Agathe Simoulin, Vincent Coudroy De Lille, Fernando Lamattina, Antonella Cuozzo, Augusto Cortegoso, Clara Riavec, Cynthia Perez Daubert, Jose Ignacio Ovando, Juan Pablo "Brujo" Barbieri, Juan Natch, Julieta Culaciati, Juliana Gorgati, Julieta Soloaga, Laura Desmery, Melisa Pighin, Rocío Saavedra, Sofía Díaz, Sofía Fernandez Vallejo, Sofía Ruocco

    Compositing: Adrián Mirandeborde

    Music: Lucas Mayer, Wonder Bettin, Silvio Erne

    Sound: Lucas Mayer, Rodrigo Deltoro, Niper Boaventura, Cassiano Derenji, Lari Miranda