Comedy Hybrids and Penetrating the International Anime Market
This session looks at ways to introduce greater diversity of anime genres to the international market, drawing on a process of "cultural ping pong" as a solution, and potential opportunity for European individual creators and animation studios.
The anime industry has recorded 10 consecutive years of growth, with 7 consecutive years of record-breaking sales.
Whilst the domestic market has held the lead, its certain that the overseas market will overtake in the near future. Despite anime's breadth and depth, the IPs benefiting from this growth, are limited to a surprisingly narrow range of genres (particularly Shōnen action adventure/fantasy).
