Immersive experiences present new opportunities for animation and visual effects studios.
As children and teenagers are progressively turning away from traditional media, and animated films are becoming increasingly competitive on the big screen, what strategies can be adopted to encourage both young and old to discover a film at the movie theater?
From the evil queen in Snow White, through Jafar in the Lion King, to Gru from Despicable Me, the "bad guys" of animated films make us shiver and gloat.
Storytelling a VR experience involves thinking about writing in a 360-degree environment, with varying levels of interaction.
Driven by new practices and an emerging market, immersive experiences explore all channels to reach their audience: online content platforms, gaming rooms and cinemas, museums, festivals, etc.
The boundaries between live-action, 2D animation, 3D and stop-motion are being discretely dissolved by animation film productions. What is their common point? The VFX that are progressively integrating into the pipeline.
In the original language version, actors cast in animated films play an increasingly essential role in the incarnation of their characters: their personal physique becomes a source of inspiration, it modifies the personality, even the dialogue and not forgetting their role in promoting the film, which subsequently becomes even more visible.
Depending on the intended target, animation can be used as a learning objective, to give a wider outlook on the world and for educational purposes.
From Waltz with Bachir in 2008 to Chris the Swiss or The Wall in 2018, the animated documentary has made its mark in cinemas in the last decade.
Between free digital platforms (AVOD) and OTT services, animation producers and distributors are increasingly using digital networks as new sources of growth for their revenues. But is this a guaranteed strategy?
Japanese animation is admired worldwide, enjoying a golden age over the last 30 years thanks to iconic directors such as Miyazaki and Takahata.
Many studios have announced that they are integrating Open Source software like Blender, or even developing their own tools in their pipeline.
Innovation is the focus for animation studios’ productivity challenges.
Real time, previz on set... Real-time engines are on the up and up.
An increasing number of brand owners or publishers no longer license their properties to third-party producers, but become producers of their own contents or even operators of distribution channels directly.
For several years, AR/VR and MR immersive technologies keep improving, encouraging territories, schools and specialized companies to join the venture.